You can never have too many anthropologie bowls! Am I right?!
An anecdote about H. Pylori. In my health communications class, when we talked about testing campaign concepts, we always talked about a CDC campaign about H. Pylori. The campaign concept was to inform Americans that stomach ulcers are caused by H. Pylori bacteria and not stress. As I am sharing this story, I am slowing realizing that there is really no point to it besides to inform you that stomach ulcers are caused by H. Pylori and not stress. As a child who was often told I would give myself stomach ulcers, i think its a good tidbit to know. so yep that was the story. CDC tested a lot of concepts, most did not test well. One of the concepts had a caricature of a woman who looked exactly like the professor who taught the class. In case you have actually read through this nonsense story. This is the concept that won.
Moral of the story: Eat Broccoli!